Scams to Watch on TikTok Shop and Whatnot: The New Marketplace Threats

Published on March 22, 2025 by SureBuy.io Team

Live shopping is booming in 2025, and platforms like TikTok Shop and Whatnot are leading the charge. But just like traditional marketplaces, these new formats come with a rising wave of scams. From counterfeit products to fake influencers, here’s how to protect yourself — and how SureBuy.io can help you avoid costly mistakes.

1. TikTok Shop Drop Shipping Scams

One of the most common TikTok Shop scams involves low-quality dropshipping. Sellers promote popular items during livestreams but ship poor knockoffs (or nothing at all). These scams often use influencers with questionable credibility to build hype and urgency.

• Beware of “limited time” or “viral” products priced well below retail
• Look out for vague shipping terms or no return policies
• Fake reviews are sometimes added via comments bots — don’t trust them blindly

2. Whatnot Live Auction Authentication Issues

Whatnot is known for livestream auctions on sneakers, collectibles, and trading cards. While the platform claims to vet sellers, not all listings are authenticated — and counterfeit items still slip through.

• Watch for auctions that move quickly without showing proof of authenticity
• Some sellers show fake Certificates of Authenticity (COAs)
• If a price is significantly lower than market value, question why

Some buyers report not receiving their items at all or getting different products than what was shown during the stream.

3. Social Commerce Payment Safety

Both TikTok Shop and Whatnot process payments through their platforms, but that doesn't mean you’re fully protected. Scam sellers may:

• Ask you to complete a purchase off-platform (Zelle, Venmo, crypto)
• Ship empty boxes with tracking numbers to “prove” delivery
• Use delay tactics until return windows close

Never agree to complete transactions outside of the platform’s payment system.

4. How to Verify Sellers on New Platforms

Before you buy:

• Check if the seller has verified identity or storefront status
• Look for past livestreams and consistent feedback from real users
• Scrutinize their product photos — reverse search if needed
• Read fine print on shipping, returns, and refunds

If a seller resists answering questions or creates unnecessary pressure, it’s likely a red flag.

5. Using SureBuy.io with Social Commerce Platforms

SureBuy.io works with content from TikTok Shop and Whatnot just like any other marketplace. You can:

• Paste listing descriptions, seller bios, or transcribed text from live shows
• Analyze for scammy phrases, poor pricing logic, and vague item details
• Get negotiation suggestions and trust score feedback

It’s your AI-powered second opinion in an emerging space where fraud is evolving quickly.

Ready to protect yourself on your next marketplace deal? Try SureBuy.io now.